As longtime entrepreneurs, Jenn and I love to find new startups devoted to the culinary arts. We’ve covered several on the Reel Chow blog in the past, and hope to continue to do so.

Cocoa Loco’s Choco Nibbles. ©Reel Chow
Our latest find is Cocoa Loco, run by Jake Maude, 23, and Mason Amato, 24, of Old Greenwich, Connecticut. While in high school, Maude and Amato often spoke of entrepreneurial opportunities. Upon graduation, Amato went to USC for Economics, Maude attended Trinity Westner University in British Columbia.
College didn’t interfere with their desire to be self-employed. During summers, Amato detailed cars while Maude cleaned garages. After graduation in 2012, they teamed up to find their first venture together.
“One thing that always made the counterspace was chocolate,” says Maude. “We also noticed there haven’t been many changes to point-of-purchase chocolates in a while. A couple of companies dominate that space with well-worn products.”
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